Wait … what? Who drinks their bathwater? What has this got to do with websites and planning? This topic is as much about marketing as it is about website planning, but before you switch off, all website planning is about marketing. You realise that, right? Over many years I have used this expression, creating much…
What do you do after agreeing on a scope but then realise changes are needed? It would be easy to think that, having invested time into preparing a proper scope for your new website, that everything will run to plan and nothing will change. That is unlikely to happen except possibly on small sites. It’s…
The website planning process outlined in my book can appear that it’s an all or nothing approach to planning. I indeed think the owners of the web property need to be heavily invested in the planning process and take the lead on a large portion of it. That view comes from many years of watching…
In The Complete Website Planning Guide I outline what a wireframe is and the confusion that many people get, particularly on the client side, with wireframes. A wireframe isn’t a prototype or a design; typically it doesn’t use colour or images, and mostly will only use some actual content. When you see a drawing/image, which…
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